These are the ideas we are betting on:
- IP media studios are great, but they are expensive to build and run, and require highly trained technical staff.
- It has become possible to build IP media studios in the public cloud, but to take the best advantage of cloud technology the cloud-based architecture will differ from what is used on the ground.
- Cloud IP media services should be managed as SaaS. The broadcasters' creative teams will control the programming from anywhere they choose, but the underlying service will be maintained by the service provider.
- Many broadcast companies are consolidating, and can afford their own IP studios and technical personnel. But they could still use a cloud service for special events, disaster recovery, and resilience.
- In a challenging market, completely bypassing the need for ground-based IP media studios may enable smaller broadcasters to afford IP based production.
Most of our work is directed toward designing the technology to run these cloud based IP services in a reliable, secure, and cost-effective manner.